If your goal is to make money online as an affiliate marketer, there are several critical factors you need to consider in choosing products to promote. They must be products that your target market is anxious to buy, they should be easy to explain and, maybe most important of all, they ought to have top payouts, meaning they should pay top commissions.
Digital vs. physical products
The first decision you will have to make as an affiliate marketer is whether to sell digital (information) products or physical products. Most affiliate marketing experts say that digital products are more difficult to sell but pay a much better commission. Physical products are just the opposite - they are often easier to sell but earn smaller commissions. For example, digital products from the company cickkbank.com often pay commissions of 50% or better. In comparison, physical products generally pay a commission of 8% or less.
Top paying digital products
The website clickbank.com lists hundreds of different digital products organized into 23 categories. Pick a category such as Health and Fitness and then sort the list by Gravity. This will tell you the number of distinct affiliates who earned a commission by promoting the vendor's products during the past 12 weeks - a good way to learn what's actually selling. You will also be able to see what was the average sale, which is a quick way to learn what are the top paying affiliate programs.
Physical products
If you would rather promote physical products, you need to determine what it is that your market wants to buy and then apply some common sense. Let's assume for the sake of the example that you've decided your niche market is serious gardeners. Common sense says that you would make more money promoting big-ticket items than seeds or garden tools. Given this, you might search Google on the term garden sheds+affiliate. If you were to do this, you would find several alternatives including simplyshedsonline.com, gardensheds.com and good old Amazon.com. The sheds could be a good product to promote because even though you would earn a commission of may be only 5%, which would be 5% of $1000 (or more) vs. 5% of $12 for a garden spade.
The affiliate networks
You can also find affiliate programs that are the top paying through affiliate networks such as Share-A-Sale and Commission Junction. Take Share-A-Sale as an example. If you become a member of this network, you would be able to search for merchants with affiliate programs by product name (keyword). Type in "garden tools," click Search and you would get more than 500 results or more than 500 affiliate programs that include garden tools. Choose one of these merchants, click Stats and you will be able to see its seven-and 30-day EPC or earnings per click, the average sale and average commission.
Spoiler alert
Unfortunately, this will take some time as you will need to select maybe a half dozen merchants - based on their commissions- and then compare their earnings per click, average sale and average commission side-by-side to determine which would be the top paying programs.
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