When looking at your business marketing strategy especially when making money online from home, one of the most powerful words that you should be using is free. It catches people's attention and allows people to become excited and interested in your business or product. By giving away free products/information, usually an eBook or down loadable video you are building up trust between you and the customer.
Promoting free products doesn't mean that as a company you will be losing money. It merely means that you are allowing your potential customers to engage with your business or product on an immediate trusted level.
Although, you do need to make sure that you are promoting your free information or products to the correct audience. Make sure that you are providing information to interested customers who could potentially spend money with you.
Always make sure that giving away free information or products benefits your business. The offers have to be of high quality. Remember, that whilst offering these gifts you are advertising your business. The offers need to capture people's attention leaving them with the need to explore your business so they are enticed to buy other products you are selling.
By giving away free products and information you can gain your potential customers contact details for future business. You can do this by setting up an Auto Responder and build a list. It's simple, to claim their free offer, potential customers just have to fill in their details. There are a number of Auto responder companies these include, Trafficwave Icontact and AWeber which is the one I would recommend.
Obtaining a list is like killing two birds with one stone. Once you have gained the information, you are then able to forward these customers further information, newsletters or new products that may well enhance what they have already requested.
The main benefit from having a customer contact list is you will always have a pipeline to turn into sales, and by using this system your future customers are already telling you they are interested in your business.
The information that you can request on an Auto Responder can be anything from just a name and email address to full contact details including address and telephone number. Be aware though, asking for full contact details and/or other information can put them off. The internet can be a scary place for some users these days and asking for too much information may send them to your competitors.
There are many benefits from giving away free products or information. You have an edge on your competitors; it allows you to gain long term contact, when using an Auto Responder you can send offers out at anytime day or night, 345 days of the year. It connects with your target market and most of all can increase your sales leading to greater profits.
One of the biggest mistakes you can make when marketing your business is using the word cheap rather than free. Free engages with people, it's a kind process, cheap can seem more like a bribery. You are trying to build a trusted business; your potential customers need to trust you from day one.
Cheap isn't a bad thing though, but much better used once the customer has trust and is spending money with you. Giving away a product reduced or cheap is a great way to promote a new product once the customer is already engaged in your business.
Thank you for reading
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